Monday, May 6, 2013

Good Article on Ways to Improve your Social Media Strategy

It's tough sometimes to think of new, creative content for your Facebook and Twitter accounts to really engage your audience. The article below has some good ideas on how to mix up your social media strategy and to start conversations. Check it out!

http://www.socialmediaexaminer.com/7-ways-to-improve-your-social-media-engagement/#more-37107

Friday, April 5, 2013

Social Media Stats

Ever wonder if there's an ROI impact with social media? I came across some interesting statistics that provide some insights into ROI for your social media efforts.

According to "Establish KPI Dashboard", a closer look was taken at Bud Light's Facebook page and it's impact on the Bud Light brand. Per household, Bud Light fans on Facebook spend $57.06 per year, which is 35% more than non-fans. Long-term fans, which encompasses users who have been fans for 1 year or longer, on average spend 39% more than non-fans. Looks like there is some benefit to businesses by having a Facebook page!

Additionally, I cam across another interesting stat for social media that doesn't necessarily provide ROI, but is still insightful. According to a survey by InSites Consulting, 61% of US companies listen to consumer conversations on social media, and 83% respond to questions and complaints via social media.

How is this relevant to local businesses? The trend is growing in how companies, both big and small, communicate with their customers. By maintaining a Facebook page, your business can better serve your customers by keeping a pulse on what the customer is looking for and handling complaints. Your customers are going to talk regardless, so you might as well be apart of the conversation!

Hope this information is helpful, and happy 'Facebooking'!
Liz

Wednesday, March 13, 2013

Latest Project for Personal Injury Lawyer in Sugar Land, Texas (Part 3)

I’m in the final stages of work on my latest project, which is a website for The Gerke Law Firm, a personal injury attorney in Sugar Land, Texas. The Gerke Law Firm has vast experience representing personal injury cases and / or wrongful death cases. Having represented both Defendants and Plaintiffs, The Gerke Law Firm has the advantage of understanding of both sides of these types of cases. This, in turn, provides The Gerke Law Firm with valuable insights into how these types of cases can be resolved in its clients’ favor.

Choosing the right lawyer for your personal injury case is a huge decision, and you want to make sure that you are working with the right firm for the job. You deserve a law firm with vast experience and a solid reputation. Serious personal injury and wrongful death can be a tramautic time for an individual and their family, and The Gerke Law Firm’s substantial experience in this area allows the process to run as smoothly as possible.

This law firm has dealt with a variety of personal injury lawsuits, including serious workplace injuries, 18-wheeler and truck accidents, defective products, serious automobile accidents, premises liability cases, medical negligence and malpractice, nursing home abuse, crane accidents, and construction accidents.

They represent clients in the a variety of types of cases, such as burns, spinal cord injuries including paraplegia and quadriplegia, amputation, back and neck injuries, broken bones and fractures, and head injuries.

The Gerke Law Firm speaks Spanish, which is a helpful asset for many of its clients. With offices in both Brenham and Missouri City, Texas, The Gerke Law Firm is able to meet the needs of clients in Washington County and in the Houston area. Additionally, his office locations allow him to work with clients in the counties of Austin, Brazoria, Grimes, Fort Bend, Harris, and Waller.

Friday, March 8, 2013

Getting Social Timing Right

Getting social timing right can be tricky, especially knowing that timing can potentially maximize or minimize the attention your post gets. I found some fascinating statistics that show which days of the week, times of the day, and even how frequently to post to maximize your content's exposure.

Facebook Timing
Best Day to Share: Saturday (the most sharing is done on Saturdays)
Best Time of the Day to Share: Noon (Facebook shares tend to spike around noon and a little after 7pm)
Best Sharing Frequency: 0.5 posts per day (or 1 post every 2 days)

Twitter Timing
Best Time of Day to Tweet: 5pm (This is based on re-tweets. About 6% of all re-tweets, which is the highest percentage, occur around 5pm.)
Best Tweeting Frequency: 1 to 4 per hour (seems like a lot of tweeting, but apparently this frequency fared the best in the study!)
Best Days to Tweet: Midweek and weekends
Best Time to Tweet: Noon and 6pm (This is based on Twitter Click-Through-Rates (CTR) by the Hour. CTR spikes occur around noon - lunch hour - and 6pm - home from work.)

Timing and Email Marketing
Open Rates by Day: Highest during weekend
Open Rates by Hour: Early morning
CTR by Day: Highest during weekend
CTR by Hour: Highest in early morning
Best Sending Frequency: 1 to 4 per month
Effect of Subscriber Recency on Unsubscribe Rate: Less than 10 days (The highest unsubscription rate occurs among those who have been subscribers for less than 10 days.)

I hope you find this data helpful, and gives you a better idea of when you can best reach your customers!

*This data is courtesy of KissMetrics and was included on website for Social Marketing Writing

Tuesday, February 19, 2013

Latest Project for Lawyer in Brenham (Part 2)

As I'm working on a website for The Gerke Law Firm, I want to share more about this law firm. Chad Gerke is a lawyer in Brenham, and opened up his practice after spending many years with a prestigious law firm in Houston. Born and raised in Brenham, he went on to earn a double B.S. from Texas A&M University in Biochemistry and Genetics. Chad then earned his law degree from South Texas College of Law. Chad has specialized from the beginning of his career as a trial lawyer. Throughout his career, he has represented a variety of businesses, including Fortune 500 companies and Fortune 50 companies. He also represents individuals and small businesses.

Chad has received impressive honors, including "Texas Super Lawyers, Rising Star" from Texas Monthly magazine, as well as Avvo Lawyer rating of "Superb". Chad has also participated in a tremendous number of publications and speaking engagements. Just a few of these include:
  • "Estate Planning 101- Wills, Trusts & Estates," Brenham Louise Giddings Retired Teachers Association, January 8, 2013; 
  • "Knock, knock...It's OSHA...What to Expect During an OSHA Investigation," Washington County Chamber of Commerce 'Lunch & Learn Event; August 2, 2012
  • "Update on Getting Social Media Information into Evidence with Ethical Considerations," The State Bar of Texas, Soaking up Some CLE Course, May 18, 2012
  • Co-Chair of 2012 TADC Trial Academy, March 30-31, 2012
  • "Social Networking Sites: They are here to stay... So how do you use them?"Washington County Bar Association, November 14, 2011
  • "Social Media... How to Use it in Your Litigation Practice," Federal Law Conference 2011, presented by the Federal Bar Association of Southern District of Texas, Hidalgo County Bar Association, and Cameron County Bar Association, October 20, 2011
  • "How to get Social Media Information Into Evidence or How to Authenticate a Tweet," The State Bar of Texas, Soaking Up Some CLE Course, May 12, 2011
  • "Social Media and the Internet: Friend or Foe?" TADC Magazine, Summer 2010
This is just a snippet of forums and organizations with which he has been involved, and you can read more about his lawyer bio on his website. He clearly knows a lot about the impact of social media on the legal world which is becoming increasingly important since social media is here to stay and can provide new avenues for lawyers to obtain evidence. Social media within the legal system is undoubtedly a new horizon for lawyers to learn how to properly utilize, which makes Chad's knowledge and experience on this subject that much more valuable!

Tuesday, February 12, 2013

Social Media Tips for Businesses (Part 2)

I wrote about social media tips for businesses a couple of weeks ago, and wanted to include some more ideas! Again, these tips are from a beer brief on social media within the beer industry, but I will keep this general and how social media can be used among all businesses.

First off, there are many 3rd party applications out there for posting to multiple social media platforms, such as HootSuite and TweetDeck. However, think twice about using these because Facebook's algorithm places lower priority on these updates within the newsfeed, and users can opt to hide these updates. While these options sound good in theory since it's a lot to keep up with posting to Facebook, Twitter, LinkedIn, etc., it is best to post directly to each account. If you feel that it is unfeasible to post to all of these accounts, maybe you just keep the accounts that are most successful for your business and disregard the others?? Just a thought.

Tip #2: When all departments are on board with the social media campaign, the company's social media has a much greater opportunity to have valuable social media efforts. This makes sense because if you have insights from various departments/positions at your company, your content will be less predictable and more insightful for your business, which will fare better among social media audiences.

Tip #3: Most successful pages are led by someone who truly wants to be in this position. This also makes sense because enthusiasm (or unenthusiasm) will come across on the page.

Tip #4: Successful social media pages are promoted by adding social media icons to printed materials. Examples of this are adding the icons to the back of trucks, signs outside of offices, flyers for beer tastings and festivals, email signature lines, and employees' business cards. Icons can also be included on websites, such as this beer distributor's website.

Hope these tips are helpful! More info to come soon!
Liz

*Source for all content: Verno's Beer Brief, Year 9, Issue 7, September 2012