Thursday, January 31, 2013

Social Media Tips for Businesses

I just read an interesting briefing on social media based on a project by MBA students surveying social media within the beer industry, and thought I would share some of the highlights!

First off, social media is not a synonym for website - a website is a source of information for customers and employees and a Facebook page is a compliment to a company's website. Many people nowadays who are deciding between starting a Facebook page or a website or both, go with only a Facebook page, but it's best practice to start with a website, and then add on a Facebook page if you're so inclined to start with just one.

Secondly, recommended time allocated to social media per week is 10-15 hours/week. This includes 2 hours for researching for post content, 2-3 hours promoting social media accounts, 2-3 hours tracking social media efforts, and 24/7 of regular updates and posts. Keep in mind that this means it works well if the lead social media person handles this part-time and not full-time! Many people think that it's all or nothing for social media, but just a few hours a day can go a long way.

How often should content be posted? Ideally every day. Facebook experts recommend that companies should post every time their most recent post drops out of their fans' newsfeeds, which on average occurs within 23 hours.

Want to know more social media tips? Check back soon for more info!

*Source for all content: Verno's Beer Brief, Year 9, Issue 7, September 2012

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