Friday, March 8, 2013

Getting Social Timing Right

Getting social timing right can be tricky, especially knowing that timing can potentially maximize or minimize the attention your post gets. I found some fascinating statistics that show which days of the week, times of the day, and even how frequently to post to maximize your content's exposure.

Facebook Timing
Best Day to Share: Saturday (the most sharing is done on Saturdays)
Best Time of the Day to Share: Noon (Facebook shares tend to spike around noon and a little after 7pm)
Best Sharing Frequency: 0.5 posts per day (or 1 post every 2 days)

Twitter Timing
Best Time of Day to Tweet: 5pm (This is based on re-tweets. About 6% of all re-tweets, which is the highest percentage, occur around 5pm.)
Best Tweeting Frequency: 1 to 4 per hour (seems like a lot of tweeting, but apparently this frequency fared the best in the study!)
Best Days to Tweet: Midweek and weekends
Best Time to Tweet: Noon and 6pm (This is based on Twitter Click-Through-Rates (CTR) by the Hour. CTR spikes occur around noon - lunch hour - and 6pm - home from work.)

Timing and Email Marketing
Open Rates by Day: Highest during weekend
Open Rates by Hour: Early morning
CTR by Day: Highest during weekend
CTR by Hour: Highest in early morning
Best Sending Frequency: 1 to 4 per month
Effect of Subscriber Recency on Unsubscribe Rate: Less than 10 days (The highest unsubscription rate occurs among those who have been subscribers for less than 10 days.)

I hope you find this data helpful, and gives you a better idea of when you can best reach your customers!

*This data is courtesy of KissMetrics and was included on website for Social Marketing Writing

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